We are Hyper-Personalisation Intelligence
& Resonance Architects
"That delivers an entirely new category according to AI"
The sweet spot where you and AI become unstoppable together. nRich personalised AI doesn't just know your personality traits, it predicts what someone wants, it also knows how to present it, so it lands emotionally and persuasively—a transformational milestone and massive differentiator. True power and meaningful change are unleashed when man's intuition and technology complement each other.
nRich delivers this through a combination of psychology and AI
The Evolution of Connection
From Broadcast to Hyper-Personalisation Intelligence
We are witnessing the dawn of the third great era of communication. For nearly a century, businesses have moved from talking at people to talking to them. Now, through nRich, they will finally speak with them, one to one.
1
The Broadcast Era
(Radio/TV)
One message projected at millions.
2
The Digital Targeting Era (Social/Algorithms)
Smarter messages delivered to segments based on clicks and demographics.
3
The nRich Era
(Hyper-Personalisation Intelligence)
Deep, personality-level insight allows brands to speak with individuals, creating true resonance and connection through human-AI collaboration.
nRich defines the next era of human-AI-brand connection
Why nRich is a Category,
Not an Incremental Product
This Isn't Incremental Innovation. This is System-Level Disruption.
While others build slightly better tools for an outdated paradigm, we have created the blueprint for the new one.
This is founded on four transformational breakthroughs.
The Four Pillars of nRich - The New Category
Deeper Than Data
We operate beyond demographics and clicks, accessing personality itself—the "why" behind human behavior.
"If we can tell identical twins apart, imagine what we can do with your customers"
Scalable Intimacy
We move beyond "Hi [Name], 10% off" to delivering the right words, in the right tone, at the right time for each unique personality. This transforms transactions into relationships.
Multi-Domain Impact
One core engine drives transformation across the entire enterprise: Sales, CAC, Marketing, Avatars, HR/Therapy.
The Engineering Breakthrough
Our science is patent-protected and peer-reviewed. Crucially, we have solved AI Personality Drift, achieving 97.7% stability versus the industry standard of ~30%.
nRich Sales
nRich hyper personalised AI doesn't just predict what someone wants; it also knows how to present it so that it lands emotionally and persuasively
Industry Benchmarks
Impact of Our Personalised AI
- Conversions: 2–3% baseline → 5–8% (2–3x uplift)
- Retention: 60% average → 75–80%
- Customer Lifetime Value: +20–40% growth
Example Business Case (100,000 customers)
- Baseline Revenue: £6M
- With our AI: £12–14M
- Uplift: £6–8M annually without new customer acquisition
Why It Matters for Leaders
Immediate growth
Double sales without doubling spend
Deeper loyalty
Customers stay longer, spend more, and evangelise
Defensible advantage
Competitors can copy products, not emotional connection
nRich - Loyalty / Retention / LTV
Deep Trust Equals Long-Term Growth creating immediate ROI and strategic advantage
When customers feel consistently seen and understood, they stay longer and spend more. nRich ensures every interaction deepens that trust. Small reductions in churn create massive compounding value. Retention is the most capital-efficient way to grow a business.
Hyper-Personalisation: Quantified Impact
Immediate ROI + Long-Term Advantage: Loyalty, Conversion, and Lifetime Value uplift.
Core Value Drivers
Illustrative Case Study: Membership Platform
- Base: 100,000 members paying £15/month
- Baseline churn: 20% annually (20,000 lost users)
- With hyper-personalisation: churn reduced to 17% (15% improvement)
- Impact: £540K annual revenue preserved
- Conversion uplift: +40% → extra 8,000 sales/month @ £50 AOV = £400K monthly
- LTV uplift: £500 → £625 = +£12.5M over customer base
Hyper-personalisation reshapes growth economics: lower churn, higher sales, and stronger customer lifetime value.
nRich – CAC
Acquire Real, Loyal Customers for Less – reduce CAC while boosting conversion and LTV, creating a triple win.
nRich identifies who will convert and how to reach them, slashing wasted ad spend and ending the reliance on inefficient, broad targeting. Optimizing CAC is the fastest way to transform unit economics. This makes growth more profitable and sustainable.
Customer Acquisition Cost (CAC) Impact
Industry Context
- Typical CAC ranges: SaaS £200–£600 | E-commerce £50–£150 | Finance/Health £500+
- CAC rising due to ad inflation & saturation
Our Differentiator: Personality-Based Acquisition
- Predicts who is most likely to convert
- Knows exactly how to communicate persuasively
- Engages at the right emotional timing
Predicted Benefits
Illustrative Case Study: SaaS Company
- Current CAC = £400 → 10,000 new customers/year = £4M spend
- With nRich AI CAC = £250 → 16,000 customers/year with same spend
- 6,000 extra customers acquired for same marketing budget
Strategic Impact
CAC reduced 30–50%
2–3x higher conversions at acquisition stage
LTV:CAC ratio improves from ~3x to 5–7x
nRich Predictive Marketing AI
The Precision Engine for Marketing Spend - Our AI is so precise it can differentiate between identical twins
nRich predicts who will buy, what they'll buy, how to reach them, and when to engage. It eliminates scattergun marketing, ensuring every single £ of budget works harder to create genuine connection and measurable results.
Predictive Marketing Spend Allocation
Industry Reality
- 20–40% of marketing budgets wasted on poor targeting & channels
- Fragmented spend → unclear ROI
- Targeting still relies heavily on demographics/clicks, not psychology
Our Differentiator
- Identifies high-probability converters by personality fit
- Predicts best channel & format (video, email, app)
- Optimises tone & timing for max impact
- Learns continuously to refine allocation
Predicted Benefits
Illustrative Example
- Marketing budget: £10M annually
- Current: 30% waste = £3M wasted
- With Prediction Engine: £1M+ saved waste + £4–5M extra revenue
- Net impact: £5–6M improvement without extra spend
Strategic Impact
CFOs
spend efficiency, every £1 works harder
CMOs
precision, less guesswork, campaigns resonate emotionally
CEOs/Boards: smarter marketing, faster growth without ballooning costs
Predictive Marketing AI in Action
Illustrative Case Study: Major Ticketing Company
- Analysed purchasing of 1,000 concert-goers using nRich Hyperpersonalisation
- Built psychological personality profiles for each customer
- Predicted next likely purchases across 27 event categories (car racing, boxing, theatre, etc.)
Results
Why It Matters
Smarter spend
focus marketing only where purchase intent is real
Higher conversions
engage customers with the events they truly want
Scalable insight
extendable across retail, e-commerce, finance, and more
Not just better targeting — it's acurately predicting and understanding the customer's next move before they make it.
nRich Avatars
Same Celebrity, Same Budget, Triple the Impact
AI Drift protection. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
nRich Hyper-personalised avatars create emotional, persuasive connections by combining the power of celebrity recognition with AI-driven personalisation.
AI personalities exist as stable ‘attractors’ that we can reliably lock into place. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
This changes everything. We can create AI artist avatars that stay perfectly on-brand while personalising to each fan’s unique personality.
Hyper-Personalised Celebrity Avatars key benefits
Emotional Resonance
Audiences connect instantly through trusted celebrity presence
Persuasive Power
Tone, style, and messaging adapted to individual personalities
Conversion Uplift
Expected +40–60% engagement and sales uplift
Brand Equity
Elevates campaigns from ads to authentic conversations
Example Use Case
- A celebrity avatar dynamically adapts tone, energy, and product recommendations to each customer.
- Creates unique 1-to-1 engagement at scale: the same celebrity feels personally connected to millions of individuals.
- Delivers loyalty, higher conversions, and stronger brand affinity.
nRich, Cartier Brand demonstration video
Same Celebrity, Same Budget, Triple the ImpactThis is not advertising TO people — it's authentic connection WITH them, amplified through hyper-personalised celebrity presence.
nRich Diamond
nRich Diamond - a new category of brand intelligence. The future where every voice is heard — and every connection matters
A revolutionary framework that inverts the traditional funnel and creates perfect brand-consumer alignment.
At the Diamond's center lies the happy space
The perfect engagement point where brands and consumers meet with equally loud, resonant voices.
Core Principles
Traditional Funnel
- Scattergun approach → wasted spend
- Brand voice dominates
- Overwhelm of irrelevant messaging
- Few engagements at the end
nRich Diamond
- Start with individual relevance
- Brand + consumer voices equally strong
- Pure focus, zero waste
- Expansive engagement across the Diamond
Strategic Applications
1
Internal alignment
Unify departments on brand identity
2
Customer intelligence
Discover how consumers truly see your brand
3
Competitive positioning
Map competitors & identify white space
4
Product validation
Test new services for brand fit
The nRich Diamond Opportunity
Every Brand, Product, or Service can have its own 10-point survey, enabling:
- Internal Alignment: unify Marketing, Sales, Leadership, and Service on brand identity
- External Matching: personality-to-personality matching between consumer and BPS profile
- Scalable precision: system scales across entire portfolios
Strategic Benefits
Illustrative Case Study: Internal Alignment + Consumer Matching
- Global consumer brand with £10M annual marketing spend
- Internal misalignment: Marketing saw 'innovative', Sales saw 'practical', Leadership saw 'premium'
- nRich Diamond Survey revealed gaps, unified teams around 'innovative premium'
- Alignment alone delivered +20% campaign efficiency (+£2M value)
- Consumer matching doubled conversions: +£10M incremental sales
- Total Impact: +£12M annual uplift (ROI 6–8x)
The Diamond's center is the happy space: brands and consumers meeting with equally loud voices — no waste, just resonance and results.
nRich Therapy /HR
Understanding Wellbeing, Empowering solid financial performance.
We combine hyper-personalised motivation and communication tools with on-demand therapy support to build a healthier, more productive, and more deeply connected workforce. A supported, understood workforce translates directly into hard numbers: higher productivity, lower turnover, and reduced absenteeism.
Illustrative Case Study:
Hyper-Personalisation + Therapy App in a 5,000-Employee Company
1. Context
- Industry: Mid-to-large enterprise (finance, tech, or professional services)
- Workforce: 5,000 employees
- Average salary: £45,000
- Current challenges: rising absenteeism, disengagement, high turnover in competitive talent market
2. Intervention
Deploy personalised AI + therapy app across the workforce. Each employee receives:
- Personality-based daily motivation & wellbeing nudges
- AI-driven therapeutic support available 24/7
- Team-level personality insights for better collaboration
- Manager tools for optimised task/feedback delivery
3. Business Impact Projection
ROI
- Investment: £1.5M annually (£25 per employee/month)
- ROI = 18.9x (for every £1 spent, ~£19 returned)
Strategic benefits:
1
More motivated workforce
2
Higher team efficiency
3
Stronger employer brand
(talent magnet effect)
The Science
Our systems are based on patented new science and robust engineering.
We are patent-protected, peer-reviewed and published
We've solved two critical engineering problems
1
Breakthrough Research
We've commercialised breakthrough patent-protected peer peer-reviewed and published research by the original co-founders, Professor Adrian North and David I Ritchie.
2
AI Personality Drift - Our results show 97.7% consistency across different AI models. Published research shows 30% at best. This changes everything.
We've solved the challenge of AI personality drift. This is arguably the biggest unsolved problem in AI today. How do you stop models from going rogue when they encounter bad information? Every AI company fears this. It's why they won't touch celebrity partnerships.
Unprecedented Scale Research
We’ve run psychometric experiments at an unprecedented scale. Thousands of personality tests across multiple AI providers. Our breakthrough?
AI personalities exist as stable ‘attractors’ that we can reliably lock into place. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
This changes everything. We can create AI artist avatars that stay perfectly on-brand while personalising to each fan’s unique personality.
Our AI Drift results show 97.7% consistency across different AI models. Published research shows 30% at best. These changes everything.
We can create AI artist avatars that stay perfectly on-brand while personalising to each fan's unique personality.