nRich Diamond Report
nRichs.me
We are Hyper-Personalisation Intelligence
& Resonance Architects
"That delivers an entirely new category according to AI"
The sweet spot where you and AI become unstoppable together. nRich personalised AI doesn't just know your personality traits, it predicts what someone wants, it also knows how to present it, so it lands emotionally and persuasively—a transformational milestone and massive differentiator. True power and meaningful change are unleashed when man's intuition and technology complement each other.
nRich delivers this through a combination of psychology and AI
The Evolution of Connection
From Broadcast to Hyper-Personalisation Intelligence
We are witnessing the dawn of the third great era of communication. For nearly a century, businesses have moved from talking at people to talking to them. Now, through nRich, they will finally speak with them, one to one.
1
The Broadcast Era
(Radio/TV)
One message projected at millions.
2
The Digital Targeting Era (Social/Algorithms)
Smarter messages delivered to segments based on clicks and demographics.
3
The nRich Era
(Hyper-Personalisation Intelligence)
Deep, personality-level insight allows brands to speak with individuals, creating true resonance and connection through human-AI collaboration.
nRich defines the next era of human-AI-brand connection
Why nRich is a Category,
Not an Incremental Product
This Isn't Incremental Innovation. This is System-Level Disruption.
While others build slightly better tools for an outdated paradigm, we have created the blueprint for the new one.
This is founded on four transformational breakthroughs.
The Four Pillars of nRich - The New Category
Deeper Than Data
We operate beyond demographics and clicks, accessing personality itself—the "why" behind human behavior.
"If we can tell identical twins apart, imagine what we can do with your customers"
Scalable Intimacy
We move beyond "Hi [Name], 10% off" to delivering the right words, in the right tone, at the right time for each unique personality. This transforms transactions into relationships.
Multi-Domain Impact
One core engine drives transformation across the entire enterprise: Sales, CAC, Marketing, Avatars, HR/Wellbeing
The Engineering Breakthrough
Our science is patent-protected and peer-reviewed. Crucially, we have solved AI Personality Drift, achieving 97.7% stability versus the industry standard of ~30%.
The Business Case for a New Category
From Waste to Resonance: Measurable Impact Everywhere
A new category creates unprecedented value across every metric that matters
This is not about optimising one department; it's about transforming the entire business.
Quantified Impact Summary
(Increases based on industry standards - figures qualified in later slides)
15-20%
Churn Reduction
Loyalty improvement
30-50%
Conversion Uplift
Sales performance boost
25-30%
LTV Growth
Lifetime value increase
30-50%
Lower CAC
Customer acquisition cost reduction
25-40%
Marketing Efficiency
Less wasted spend
19x
HR ROI
Return on investment
This is not another marketing tool. This is Hyper-Personalisation Intelligence.
The Benefits
nRich transforms the lives of all who interact with it.
Enhancing and transforming any business that engages with nRich.
1
nRich Diamond
A new category of brand intelligence. The future where every voice is heard — and every connection matters
A revolutionary framework that inverts the traditional funnel and creates perfect brand-consumer alignment
2
nRich Member Reward & Brand Engagement
Transforms traditional marketing into a human-centred value exchange—where every authentic interaction between an individual person and a brand generates insight, reward, and trust.
3
nRich Sales
nRich hyper personalised AI doesn't just predict what someone wants; it also knows how to present it so that it lands emotionally and persuasively
4
nRich Loyalty/Retention/LTV
Deep Trust Equals Long-Term Growth creating immediate ROI and strategic advantage
5
nRich CAC
Acquire Real, Loyal Customers for Less – reduce CAC while boosting conversion and LTV, creating a triple win
6
nRich Predictive Marketing AI
The Precision Engine for Marketing Spend - Our AI is so precise it can differentiate between identical twins
7
nRich Avatars
Same Celebrity, Same Budget, Triple the Impact
8
nRich Wellbeing/HR
Hyper-personalised Wellbeing - Understanding Wellbeing, empowering solid financial performance
nRich Diamond
nRich Diamond - a new category of brand intelligence. The future where every voice is heard — and every connection matters
A revolutionary framework that inverts the traditional funnel and creates perfect brand-consumer alignment.
At the Diamond's center lies the happy space
The perfect engagement point where brands and consumers meet with equally loud, resonant voices.
nRich, Cartier Brand demonstration video
Core Principles
Traditional Funnel
  • Scattergun approach → wasted spend
  • Brand voice dominates
  • Overwhelm of irrelevant messaging
  • Few engagements at the end
nRich Diamond
  • Start with individual relevance
  • Brand + consumer voices equally strong
  • Pure focus, zero waste
  • Expansive engagement across the Diamond
Strategic Applications
1
Internal alignment
Unify departments on brand identity
2
Customer intelligence
Discover how consumers truly see your brand
3
Competitive positioning
Map competitors & identify white space
4
Product validation
Test new services for brand fit
The nRich Diamond Opportunity
Every Brand, Product, or Service can have its own 10-point survey, enabling:
  • Internal Alignment: unify Marketing, Sales, Leadership, and Service on brand identity
  • External Matching: personality-to-personality matching between consumer and BPS profile
  • Scalable precision: system scales across entire portfolios
Strategic Benefits

Illustrative Case Study: Internal Alignment + Consumer Matching
  • Global consumer brand with £10M annual marketing spend
  • Internal misalignment: Marketing saw 'innovative', Sales saw 'practical', Leadership saw 'premium'
  • nRich Diamond Survey revealed gaps, unified teams around 'innovative premium'
  • Alignment alone delivered +20% campaign efficiency (+£2M value)
  • Consumer matching doubled conversions: +£10M incremental sales
  • Total Impact: +£12M annual uplift (ROI 6–8x)
The Diamond's center is the happy space: brands and consumers meeting with equally loud voices — no waste, just resonance and results.
nRich Member Reward & Brand Engagement
Redefining Value Exchange Between People and Brands
The nRich Member Reward & Brand Engagement system transforms traditional marketing into a human-centred value exchange—where every authentic interaction between an individual person and a brand generates insight, reward, and trust.

Built on deep psychological and behavioural intelligence, nRich enables brands to engage audiences as individuals meaningfully while rewarding individual members for genuine participation rather than passive consumption.
Engagement becomes nRrichment.
The nRich Member Reward & Brand Engagement System turns audience interaction into shared value.
Members earn nRich Tokens for engaging with brand content in authentic, measurable ways:
View / Like / Dislike
Capture sentiment and attention
Emoji / Simple Reaction
Express quick emotional tone
Comment
Contextual, qualitative responses that deepen dialogue and understanding
Diamond Slider / A–B Choice
Reveal nuanced preferences
Referral / Intent Signal
Show advocacy or purchase intent
Survey / In-depth Feedback
Provide structured insights
Tokens can be spent fairly across industries—ensuring small, ethical, and global brands all share equal visibility and reward flow.
For partners, nRich delivers precision targeting, authentic data, and sustained loyalty creating an ecosystem where every engagement adds real value.
What Brands Gain
Authentic Engagement
Real sentiment and behavioural data from psychologically informed individual, personalised interactions.
Precision Targeting
Reach individuals whose values and motivations align with your brand purpose.
Cross-Sector Exposure
Participate in a multi-industry reward ecosystem that enhances discovery and trust.
Ethical Insight
Access anonymised engagement analytics and psychometric data for strategic decisions.
Sustained Loyalty
Convert engagement into ongoing advocacy through transparent value exchange.
Only pay for activity
Brands only use tokens when an individual actively engages.
nRich Sales
nRich hyper personalised AI doesn't just predict what someone wants; it also knows how to present it so that it lands emotionally and persuasively
Industry Benchmarks
Impact of Our Personalised AI
  • Conversions: 2–3% baseline → 5–8% (2–3x uplift)
  • Retention: 60% average → 75–80%
  • Customer Lifetime Value: +20–40% growth
Example Business Case (100,000 customers)
  • Baseline Revenue: £6M
  • With our AI: £12–14M
  • Uplift: £6–8M annually without new customer acquisition
Why It Matters for Leaders
Immediate growth
Double sales without doubling spend
Deeper loyalty
Customers stay longer, spend more, and evangelise
Defensible advantage
Competitors can copy products, not emotional connection
nRich - Loyalty / Retention / LTV
Deep Trust Equals Long-Term Growth creating immediate ROI and strategic advantage
When customers feel consistently seen and understood, they stay longer and spend more. nRich ensures every interaction deepens that trust. Small reductions in churn create massive compounding value. Retention is the most capital-efficient way to grow a business.
Hyper-Personalisation: Quantified Impact
Immediate ROI + Long-Term Advantage: Loyalty, Conversion, and Lifetime Value uplift.
Core Value Drivers

Illustrative Case Study: Membership Platform
  • Base: 100,000 members paying £15/month
  • Baseline churn: 20% annually (20,000 lost users)
  • With hyper-personalisation: churn reduced to 17% (15% improvement)
  • Impact: £540K annual revenue preserved
  • Conversion uplift: +40% → extra 8,000 sales/month @ £50 AOV = £400K monthly
  • LTV uplift: £500 → £625 = +£12.5M over customer base
Hyper-personalisation reshapes growth economics: lower churn, higher sales, and stronger customer lifetime value.
nRich – CAC
Acquire Real, Loyal Customers for Less – reduce CAC while boosting conversion and LTV, creating a triple win.
nRich identifies who will convert and how to reach them, slashing wasted ad spend and ending the reliance on inefficient, broad targeting. Optimizing CAC is the fastest way to transform unit economics. This makes growth more profitable and sustainable.
Customer Acquisition Cost (CAC) Impact
Industry Context
  • Typical CAC ranges: SaaS £200–£600 | E-commerce £50–£150 | Finance/Health £500+
  • CAC rising due to ad inflation & saturation
Our Differentiator: Personality-Based Acquisition
  • Predicts who is most likely to convert
  • Knows exactly how to communicate persuasively
  • Engages at the right emotional timing
Predicted Benefits

Illustrative Case Study: SaaS Company
  • Current CAC = £400 → 10,000 new customers/year = £4M spend
  • With nRich AI CAC = £250 → 16,000 customers/year with same spend
  • 6,000 extra customers acquired for same marketing budget
Strategic Impact
CAC reduced 30–50%
2–3x higher conversions at acquisition stage
LTV:CAC ratio improves from ~3x to 5–7x
nRich Predictive Marketing AI
The Precision Engine for Marketing Spend - Our AI is so precise it can differentiate between identical twins
nRich predicts who will buy, what they'll buy, how to reach them, and when to engage. It eliminates scattergun marketing, ensuring every single £ of budget works harder to create genuine connection and measurable results.
Predictive Marketing Spend Allocation
Industry Reality
  • 20–40% of marketing budgets wasted on poor targeting & channels
  • Fragmented spend → unclear ROI
  • Targeting still relies heavily on demographics/clicks, not psychology
Our Differentiator
  • Identifies high-probability converters by personality fit
  • Predicts best channel & format (video, email, app)
  • Optimises tone & timing for max impact
  • Learns continuously to refine allocation
Predicted Benefits

Illustrative Example
  • Marketing budget: £10M annually
  • Current: 30% waste = £3M wasted
  • With Prediction Engine: £1M+ saved waste + £4–5M extra revenue
  • Net impact: £5–6M improvement without extra spend
Strategic Impact
CFOs
spend efficiency, every £1 works harder
CMOs
precision, less guesswork, campaigns resonate emotionally
CEOs/Boards: smarter marketing, faster growth without ballooning costs
Predictive Marketing AI in Action

Illustrative Case Study: Major Ticketing Company
  • Analysed purchasing of 1,000 concert-goers using nRich Hyperpersonalisation
  • Built psychological personality profiles for each customer
  • Predicted next likely purchases across 27 event categories (car racing, boxing, theatre, etc.)
Results
Why It Matters
Smarter spend
focus marketing only where purchase intent is real
Higher conversions
engage customers with the events they truly want
Scalable insight
extendable across retail, e-commerce, finance, and more
Not just better targeting — it's acurately predicting and understanding the customer's next move before they make it.
nRich Avatars
Same Celebrity, Same Budget, Triple the Impact
AI Drift protection. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
nRich Hyper-personalised avatars create emotional, persuasive connections by combining the power of celebrity recognition with AI-driven personalisation.
AI personalities exist as stable ‘attractors’ that we can reliably lock into place. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
This changes everything. We can create AI artist avatars that stay perfectly on-brand while personalising to each fan’s unique personality.
Hyper-Personalised Celebrity Avatars key benefits
Emotional Resonance
Audiences connect instantly through trusted celebrity presence
Persuasive Power
Tone, style, and messaging adapted to individual personalities
Conversion Uplift
Expected +40–60% engagement and sales uplift
Brand Equity
Elevates campaigns from ads to authentic conversations

Example Use Case
  • A celebrity avatar dynamically adapts tone, energy, and product recommendations to each customer.
  • Creates unique 1-to-1 engagement at scale: the same celebrity feels personally connected to millions of individuals.
  • Delivers loyalty, higher conversions, and stronger brand affinity.
nRich, Cartier Brand demonstration video
Same Celebrity, Same Budget, Triple the Impact
This is not advertising TO people — it's authentic connection WITH them, amplified through hyper-personalised celebrity presence.
nRich Wellbeing/HR
Understanding Wellbeing, Empowering solid financial performance.
We combine hyper-personalised motivation and communication tools with on-demand wellbeing support to build a healthier, more productive, and more deeply connected workforce. A supported, understood workforce translates directly into hard numbers: higher productivity, lower turnover, and reduced absenteeism.
Illustrative Case Study:
Hyper-Personalisation + Wellbeing App in a 5,000-Employee Company
1. Context
  • Industry: Mid-to-large enterprise (finance, tech, or professional services)
  • Workforce: 5,000 employees
  • Average salary: £45,000
  • Current challenges: rising absenteeism, disengagement, high turnover in competitive talent market
2. Intervention
Deploy personalised AI + wellbeing app across the workforce. Each employee receives:
  • Personality-based daily motivation & wellbeing nudges
  • AI-driven therapeutic support available 24/7
  • Team-level personality insights for better collaboration
  • Manager tools for optimised task/feedback delivery
3. Business Impact Projection

ROI
  • Investment: £1.5M annually (£25 per employee/month)
  • ROI = 18.9x (for every £1 spent, ~£19 returned)
Strategic benefits:
1
More motivated workforce
2
Higher team efficiency
3
Stronger employer brand
(talent magnet effect)
Try our foundational, proprietary AI
Sounds Like Me
Our personality profiling engine.
Chomsky
Our wellbeing engine.
The Science
Our systems are based on patented new science and robust engineering.

We are patent-protected, peer-reviewed and published
We've solved two critical engineering problems
1
Breakthrough Research
We've commercialised breakthrough patent-protected peer peer-reviewed and published research by the original co-founders, Professor Adrian North and David I Ritchie.
2
AI Personality Drift - Our results show 97.7% consistency across different AI models. Published research shows 30% at best. This changes everything.
We've solved the challenge of AI personality drift. This is arguably the biggest unsolved problem in AI today. How do you stop models from going rogue when they encounter bad information? Every AI company fears this. It's why they won't touch celebrity partnerships.
Unprecedented Scale Research
We’ve run psychometric experiments at an unprecedented scale. Thousands of personality tests across multiple AI providers. Our breakthrough?
AI personalities exist as stable ‘attractors’ that we can reliably lock into place. Our results show 97.7% consistency across different AI models. Published research shows 30% at best.
This changes everything. We can create AI artist avatars that stay perfectly on-brand while personalising to each fan’s unique personality.

Our AI Drift results show 97.7% consistency across different AI models. Published research shows 30% at best. These changes everything.
We can create AI artist avatars that stay perfectly on-brand while personalising to each fan's unique personality.
Who we are
The original platform was co-founded by David I. Ritchie and Professor Adrian North. David and Adrian surrounded themselves with a team of like-minded, leading experts and will continue in this manner, seeking the best of the best as we grow. A dedicated Lab – Sneaky Labs has been created to focus on continuous innovation and ensure we remain at the leading edge of Psychology, Technology and AI.
David I Ritchie
Executive Chairman & Founder of nRich and Sneaky Labs
During my extensive career as a Serial Entrepreneur, I have successfully established and led several businesses within the property, music, technology, and data industries. Many of have traded globally to great success.
I now focus my attention on driving projects which I am not only immensely passionate about but, I believe will help benefit society for many generations to come.
I am also one of the founding minds behind nRich and Sneaky Labs, a unique business which through personality profiling effectively interlinks technology, commercial opportunities, brands and music. This is achieved through gaining a clear understanding of an individual's reaction to sonic sounds; in particular music and how it correlates to their personality traits as well as predictable likely future behaviour.
As part of the in-depth R&D testing and validation of the above, I am proud and privileged to have co-authored several published academic papers.
Outside of work, I have also authored the book "The Ultimate Game, Life, Do You Know the Rules?" This book outlines how you can achieve your full potential and make the most out of life. It is based on my personal development and learnings.
I am extremely grateful for the opportunities that I have experienced throughout my career. These have allowed me to build and influence my many business ventures. Through my experience, I am honoured to now have the opportunity to mentor others that I hope will take inspiration from my own journey and, create their own successes.
Professor Adrian North
Professor & Head of School of Psychology at Curtin University
An institution that is ranked globally in the top 1%.
Obtained PhD in music psychology in 1996; 27 years research experience in this field. One of only a handful of music psychology researchers to be awarded a professorship.
In 2018, identified by The Australian as Australia's most cited researcher across all of Humanities, Arts and Literature.
Authored 1 book, edited 2 books and published 108 peer-reviews papers in scientific journals focusing on the interface between psychology and business, concerning for instance music in retail and leisure settings and more recently the extent to which established theories of musical taste can predict the commercial success.
The only music psychologist with an explicit interest in consumer behaviours and business.
Conducted consultancy work with over 50 companies in retail and media, such as Harrods, Boots, Capital. Radio, Sony, Sonos and BT
Has a strong network of co-researchers including a leading forensic psychologist who specialises in personality profiling; other leading researchers in music psychology; research support staff.
The Model
nRich presents a groundbreaking opportunity for brands and businesses to engage in a new category of hyper-personalisation and architected resonance. Our platform enables strategic partnerships and investments across specific sectors, regions, countries, and global markets, creating a unique space for collaboration.
While we remain open to a wide range of partnership models, our ideal initial focus is working exclusively with a series of like-minded, non-competing, complementary businesses, ensuring a segmented, yet scalable global rollout. This approach allows early adopters to capitalise on exclusive opportunities, whether through strategic alliances, shared innovations, or cash advances for future ventures.
By participating in nRich, businesses can help shape the future of hyper-personalisation, driving lasting impact within their industries and beyond.